Yellow Tuesdays Consultancy
Our Approach
At Yellow Tuesdays Consultancy, we specialise in delivering tailored solutions that drive impactful change. With a focus on creating a tangible business toolkit for success, we empower you to thrive in today's competitive landscape, without losing your unique voice.
​​We love to work with independents, creatives and early stage founders who are ready to grow with clarity, confidence and direction. We help you move from the "I know what I want to build" to 'I know exactly how to get there". We will reach your goals through strategic guidance, hands-on planning and creative problem solving. Everything we do is high energy, high drive and ultimately highly successful.
Our Services
Strategy
For the big-picture thinkers who need structure — or the detail‑oriented minds who need someone to zoom out.
We refine your vision, shape your direction, and turn your ideas into a clear, confident plan. Expect honesty, clarity, and a roadmap that actually feels doable.
This includes:
-
Vision + mission clarity
-
Business direction and growth priorities
-
Offer structure & pricing refinement
-
Brand positioning and audience definition
-
Short and long‑term strategic planning
Best for: founders in transition, creatives with too many ideas, and anyone wanting strategic clarity.
Brand Licensing & Manufacturing Support
Expand your brand the smart way — with partners, products, and processes that elevate you.
If you’re exploring licensing or manufacturing, this service helps you navigate the world of contracts, production, and brand extension with confidence (and without the overwhelm).
This includes:
-
Licensing guidance + brand extension strategy
-
Identifying the right partners and categories
-
Manufacturing planning + production considerations
-
Quality + consistency support
-
Commercial modelling and feasibility thinking
-
Ensuring your brand stays protected and premium throughout the process
Best for: brand-led founders ready to scale into new product categories or partnerships.
Retail Analysis & Optimisation
For businesses that want to look sharp, sell smart, and get the essentials right.
Whether you're selling physical products or building a brand with a retail presence, small operational tweaks often create the biggest impact. This service helps you refine the fundamentals so your brand doesn’t just sit on a shelf — it moves.
This includes:
-
Pricing strategy that’s clear, competitive, and commercially sound
-
Promotion planning that doesn’t dilute your brand
-
Placement and merchandising guidance
-
SKU optimisation + product mix review
-
Getting the retail basics right (so you can focus on the exciting stuff)
Best for: product-based businesses, boutique brands, concept stores, and founders who want their retail presence to feel intentional and profitable.
Operations & Workflow
Growth needs structure — but not the boring, corporate kind.
We create systems that support your creativity, not stifle it. Think organised, streamlined, and surprisingly satisfying.
This includes:
-
Operational audits
-
Workflow design
-
Process simplification
-
Tooling recommendations
-
Light automation + templates
Best for: creatives drowning in admin, founders needing operational foundations, or businesses ready to scale without chaos.
Bespoke support
A blend of consultant, sounding board, and strategic co‑pilot.
Perfect if you want consistent guidance, accountability, and someone in your corner who gets how your brain works.
This includes:
-
Monthly or fortnightly sessions
-
Strategic check-ins
-
Support between sessions
-
Decision-making guidance
-
Direction-setting + momentum building
Best for: founders who don’t want to grow alone.
About Yellow Tuesdays
Hi, I’m Camilla — founder of Yellow Tuesdays.
I work with independently‑minded people who want clarity and momentum without losing the creativity that makes their work special.
​
I have over twenty years working in the retail landscape. I spent the first half of my career working for some of the global giants such as L'Oreal and Johnson and Johnson, in both commercial and business category. I learnt from the best - experienced some of the toughest negotiations, witnessed exciting brand launches that had the power to change a whole category overnight and learnt the importance of tenacity. I also learnt the importance of truly understanding your consumer and using these insights to shape category strategy - finding the sweet spot between consumer desires and business needs.
​
In more recent years, I have had the joy of working for a sustainable manufacturing start up in the gifting sector and seen first hand the many challenges faced establishing yourself in such a challenging retail landscape. I have enjoyed learning how to make a product from start to finish, the complexities and possibilities of licensing agreements and made many new exciting connections.
​
Now I am ready to be a catalyst for your business. I will treat your business, as if it was my own, and get you on the right track for success.
